Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read a client’s newsletter.


For about the 10th time.

By the time we publish it next week, I’ll have read it 10 more times.

I’m not complaining; I never seem to tire of rereading and tweaking something I wrote. It’s almost a bit of an obsession.

If what you sell is an activity you are naturally – and happily – drawn to, chances are you’ll both enjoy your work and be pretty good at it.