Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read a story about a viral video.

A company had used a drone to make a cool marketing segment.

It “went viral.” 50,000 Facebook views. Sales tripled.

Kind of makes you want to try the same approach in your marketing, doesn’t it?

But here’s the thing … While I have nothing against drone videos (unless I’m in the outdoor shower), this isn’t a tested approach, it’s an intriguing anecdote.

Anytime I hear or read the words “went viral,” I replace it with “bought a winning lottery ticket.”

I don’t doubt it really happened. I doubt whether following the same approach will yield your or me the same one in a million result.