… read a useful article about e-newsletters.
It had some good nuggets, but it also had one big mistake:
“Mix up how information is formatted to keep it fresh and engaging.”
Instead, you want to develop a consistent approach. Consistency in formatting helps people find what they care about – and disregard what they don’t.
If you subscribe to a particular magazine, or newspaper, or even watch the same television show regularly, you’ve already learned the format. If I change it every time, in the interest of keeping things fresh, you need to keep relearning it.
Standardize your publishing layout and stick with it as best you can.