Maybe you heard – all the tech bigshots were there, representing pretty much every significant modern communication tool available. 

CEOs of Facebook, Apple, Google, X … even TikTok. All present.

And of course, the CEO of email as well, right there alongside them in the second row.

Oh wait, there is no CEO of email. Because no company, let alone individual, is in charge of this distributed, independent, amazing tool.

Which is why I rely on it, more than anything else, for marketing. It’s nice to know I am not dependent on whichever way the corporate winds may blow.

Email, beholden to nobody since, well, forever.