Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read an article about cruise lines.


It was from an old issue of Inc. Magazine.

Nestled among the gushing words about Viking River Cruises’ bright future were stats like this:

“Passenger boardings have been growing annually for 25 years.”

“Thirty million people took a cruise in 2019, compared with 19 million in 2010.”

Actually, it wasn’t that old an issue of Inc.: March/April 2020.

The bigger the operation, and the more people necessarily involved, the longer the lead time required to get anything done.

I have no idea when that article was actually written, but it sure wasn’t this morning.

When you create and distribute content, always try and write about what’s happening right now. Your large company competitors will hate you for it and your readers will notice the difference.

Right now I am drinking coffee…