Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read an article about making your blog standout.


You know, the usual tips about “rising to the top,” “developing thousands of passionate followers,” “becoming a blogging superstar.”

Not that you asked, but I think it’s garbage.

There’s just not enough room for more than a few people at the top, whatever your industry. Most of us will never get anywhere close.

Which is why my publishing strategy – my marketing strategy – is to game the system: I focus my thought and energy on the people I already know.

I don’t need to be at the top of Google. I just need to be visible, valued and liked by the very small group of people on Earth who already know me.

When you view the world through the lens of relationship, there’s not much competition at all.