Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read an article about National Potato Month.


Okay, it wasn’t an entire article about NPM.

It was an article about where to find content marketing topic ideas.

Since, as you well know, August is National Potato Month and, the article asserts, “Most people enjoy potatoes and will likely engage with content on that topic,” writing about potatoes would be a good thing.

Please don’t.

Instead, write about your area of expertise, with the goal of teaching a little bit of what you know to those who might have an interest in learning more:

A contract attorney writes about contracts.
A plumber writes about household plumbing fixes.
A recruiter writes about hiring.

Along the way, people read your stuff in order to stay informed and some of them refer you to others or get in touch themselves to talk about hiring you.

Yes, it really is that simple.