Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read an article about robots.


It was from Inc. Magazine, an interview with a guy whose company is attempting to automate farming and gardening.

Here’s one thing he said regarding his “laws of robotics:”

“First, too many robots are created with multiple features so that they can be deployed in multiple situations. Those general-use robots can do lots of things but excel at none.”

Replace “robots” with “professionals” and you’ve got a pretty good description of the way most people market themselves.

Are you narrow enough in focus to excel at something in particular?