… read an email from August 2015.

It had a link to an article that had been sitting in my inbox since then. I finally clicked and read it.

Email is a long way from “permanent.”

But it’s an equally long way from the “here and it’s gone” nature of social media. The links within those are still out there, but I can’t imagine ever going back nine months into my Twitter or LinkedIn or Facebook feed to find something.

If you’re not using email in your marketing, you’re missing out on a zero-cost means of reaching the people you want to reach.