… read about an interesting finding.

Mentioned in the Boston Globe (scroll to bottom of article), it was from the Journal of Personality and Social Psychology.

To summarize, it said that people who asked more questions of others in conversation – particularly follow-up questions – were seen as more likeable by the other person.

If you believe, as I do, that likeability leads to trust leads to getting hired, you might want to spend less time “presenting” and more time asking, when talking to prospective clients.

Have you checked out the resources I depend on in running my business (I only ask so as to appear more likeable)? Details here.