Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read one statistic.

Every weekday, I receive an email from MarketingCharts.com.

Each contains a handful of charts with often interesting, sometimes useful, always obscure data. Plus links to many other places.

I want to stay up to date, but it’s easy to feel overwhelmed by how much there is to absorb.

So whenever that email arrives, I pick just one chart and take a look (today’s winner was, “TV Ads Still Drive Purchases, US Consumers Say.”). I ignore the rest.

Here in the 21st century, it can feel like there are only two options: read everything or just throw up your hands and give up.

One small bite each day keeps me in the loop without taking over my life!