… read that YouTube has updated its community guidelines.

Going forward, content publishers will get a one-time warning before YouTube starts issuing punishments for rule violations.

That’s nice of them.

But why would you want to build your marketing machine on a platform that has the power to punish you in the first place?

Facebook, Twitter, Instagram, LinkedIn, YouTube and all the rest have rules – rules that they can modify however and whenever they like. Break them at your own risk.

You know which medium doesn’t have any of this? Email.

Because nobody’s in charge.

There’s no central email provider; nobody owns email.

It’s a democratized, distributed system – the recipients of your email are the only ones who get to decide whether your messages keep coming.

I dabble in social media, but my business runs on email.