Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received 7 emails in response to an article in yesterday’s NY Times.

It was an article about email newsletters, and the writer’s assertion that they are still very much alive.

And even though I haven’t claimed to specialize in email newsletters for at least four years, people still associate me with that one particular thing.

A clear niche changes everything.