… received 8 chocolate bars in the mail.
They were sent to me by someone I partnered with on a recent project – kind of a “thank you and congrats to the two of us.”
You know what I noticed?
Sending a thank you gift when a project is done – especially a gift so nice and unexpected – leaves the other person with a final, extremely positive feeling overall.
First impressions may matter. But it’s the last experience you have with someone, good or bad, that’s the longest lasting – and maybe, therefore, the most important one of all.
What’s your “Client Congratulations” gift?
I don’t do a standard “congratulations” gift per se, but I often write a personal thank-you note at the completion of a project.
I also send out a small holiday gift in chocolate form to all current clients, which they love receiving (especially those I may have worked with earlier in the year, adding to that “nice and unexpected” factor you mention that’s so important).
I like that. I tend to send my holiday gifts a bit late, so they stand out from the pack and are a nice surprise when people return after the new year!