Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a cryptic email.

The “From” line was: “we-deserve-better@a”

The “Subject” line was: “Michael, you pay 3X as much for your meds than someone”

There was more to both, but that was all that showed up in my inbox. 

I went to click the “spam” button and accidentally opened it.

It was an email from AARP, asking me to support them in their quest to lower drug prices.

Here’s the thing…

If you send an email and I don’t know it’s from you I may delete it. So don’t put your email address in the From field, put your name. (My emails say Michael Katz | Blue Penguin)

If the subject line sounds spammy (like that one) and especially if I don’t recognize the name, I’m also likely to delete it.

You can send the best email on Earth (well, second best – this one is the best). But if I don’t open it, it’s game over.