… received a follow-up email from my bank.

In just two short paragraphs, they managed to use the phrases:

“Let’s reconvene soon…”
“I apologize for any inconvenience…”
“Thanks again for choosing Bank of America…”

If there’s a Customer Service Cliche Hall of Fame somewhere (I’m guessing Cleveland), this note is in it.

Come on fellow small business people – if we can’t out-humanize the giants in the way we communicate, we are not trying hard enough!

P.S. Please listen closely as our menu options have changed.