Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a gift from Michelle.


Michelle was a student in my marketing course last year.

She sent me a very nice package of fruit (and other tasty treats!) in thanks for my sending her a referral who turned into a client.

I bet “word of mouth” is the primary way you find new clients too.

Do you have a “thank you process” in place – as Michelle apparently does – to make sure there are more mouths involved on your behalf?