Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a question via email.


It was from someone who had just completed my (outstanding) email newsletter home study course.

She was excited about building a business in which she would create newsletters for other companies.

I asked her what her own newsletter was about.

She doesn’t have one.

Uh oh. If you don’t believe in what you’re doing, why would I hire you to do it for me?