… received a request to connect on LinkedIn.

It was from a complete stranger, someone who said he had enjoyed the “no bs time management book” that I had published earlier this year.

I thanked him and then pointed out that, ironically, I had saved a ton of time by never having written such a book.

Most people are not paying close attention to what other people say or do. They are just too busy with their own stuff, and mix up people and offerings all the time.

All of which means that if you hope to be remembered (and referred, and hired), you need to make sure the description of your work is mind-numbingly simple.