Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a spam phone call.


It was from a telemarketer who opened with, “Hi, is Harris there?”

Here’s the trick: They ask for somebody with an unusual name in the hope that it’s a wrong number.

As soon as you inform them of that, they say, “Well maybe you can help me…” And they are off and running.

I’ve received enough of these in the past to see it coming, so today I said, “Sure, hang on.”

Long pause on the other end, followed by a surprised, “Uh … OK.”

Here’s the point. If your opening salvo to a prospective client is to trick them, you’re going to spend a lot of time looking for new clients.

P.S. It’s possible I may have left the caller on hold for a couple of hours.