Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email from a wedding officiant.

He was lamenting the fact that while the officiant is the only required professional at a wedding, they are by far the lowest paid, compared to DJs, photographers, etc.

He may be right. But trying to convince people that they should value us or what we offer more highly than they already do is an uphill, into the wind, mostly losing battle.

It’s much easier to sell what people already believe they want.

Which means we have two options:

  1. Figure out what your target audience wants and offer that.
  2. Come to terms with the fact that you are doing something you love and consider important, even if it doesn’t earn you much money.

You get to choose and either is fine.