Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email from Kelly Rourke.


I know, I’ve never heard of her/him either.

Turns out Kelly works for The Hanover Theatre, a venue in nearby Worcester, Massachusetts that we have been to several times.

But since the “From” field only said “Kelly Rourke,” I nearly deleted it (I opened it because I thought it was from somebody else with a similar name that I do know).

The “From” field in an email is the primary way in which people decide whether or not they know you.

While I commend Kelly for keeping things personal, it’s always important to fill that field with whatever is most recognizable.

In my case, I use both my name and my company name: Michael Katz | Blue Penguin.

If they don’t open it, the value of what’s inside is irrelevant.