… received an email from Kelly Rourke.
I know, I’ve never heard of her/him either.
Turns out Kelly works for The Hanover Theatre, a venue in nearby Worcester, Massachusetts that we have been to several times.
But since the “From” field only said “Kelly Rourke,” I nearly deleted it (I opened it because I thought it was from somebody else with a similar name that I do know).
The “From” field in an email is the primary way in which people decide whether or not they know you.
While I commend Kelly for keeping things personal, it’s always important to fill that field with whatever is most recognizable.
In my case, I use both my name and my company name: Michael Katz | Blue Penguin.
If they don’t open it, the value of what’s inside is irrelevant.