Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email from LinkedIn.

It said they were making updates to “Creator Mode,” a LinkedIn functionality which, among other things, allows users to publish newsletters on their platform.

Fortunately, none of the changes will affect this capability.

But what if they did? 

What if they started charging for it, or limited the word count on an article, or decided that bald and exceedingly good-looking men named Michael were prohibited from ever using it (unlikely)?

If the use of this tool – or any tool on any social platform – were central to your business, you’d suddenly have a BIG problem.

That’s why I like email. Nobody owns it, nobody wakes up one day and decides to change the rules.

Which means if you use email as your primary business marketing tool, you are never at risk of an unfortunate “update.”