… received an email from my local library.
It was letting me know that the Kindle book I had reserved was ready.
The “From” line was: C/W MARS
The “Subject” line was: C/W MARS digital hold automatically borrowed
I nearly deleted it, thinking it was spam.
If you work in the library, of course, words like “C/W MARS” and “digital hold” make perfect sense. You use them every day.
If you don’t, however, and you’re just a book-borrowing private citizen quickly scanning emails to see what can be ignored, they don’t.
Are you clear who your audience is before you begin writing?