Oct
13

… received an email that missed the mark.

 

It opened with “Hello Everyone!”

And then, throughout, it continued speaking as if there were a group of people, all together, reading.

Emails are read individually – from the perspective of the reader, there is no “everyone.”

If you want your newslettter, blog, ransom note, etc., to feel personal (hint: you do), write to one, not many.