Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email that missed the mark.


It opened with “Hello Everyone!”

And then, throughout, it continued speaking as if there were a group of people, all together, reading.

Emails are read individually – from the perspective of the reader, there is no “everyone.”

If you want your newslettter, blog, ransom note, etc., to feel personal (hint: you do), write to one, not many.