Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email with a long email signature.

Name, mailing address, phone number, tagline, free download offer, invitation to subscribe to a newsletter, link to a book on Amazon, list of degrees held.

The signature was longer than the text of the email itself.

Email signatures are useful because they keep repeating as you interact with the world. And repeating, as you may have noticed, is a critical element in any type of advertising.

Personally, I’m less interested in using that precious space to impress you, than I am to remind you of the problem(s) I solve.

What’s the goal of your email signature?