… received an unexpected note in the mail.

It was a $5 Starbucks gift card, sent by the tech support guy at the company that manages my email.

I had asked him the week previous to upgrade my account to give me more storage space.

I was shocked. I pay these guys about $250 for the entire year; I am far from what you would call a key customer.

But here he was thanking me? With a handwritten note? And not from “the marketing department,” but from the guy himself.

All I can tell you is that literally, in an instant, they went from being just some vendor of email services to people I want to do business with.

Remind me again why we don’t all do this kind of thing all the time?