Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received an email from Accurate Consulting Group.

It turned out to be a newsletter, written by somebody I know (a little bit).

I came very close to deleting it – “Accurate Consulting Group” doesn’t ring a bell at all*

Having a company name is fine. But if you’re a solo, your actual name is probably how we know you.

Make sure the “from” field of any emails you send includes your full name.


*That’s not actually the name of his company; I made up something else to protect his anonymity.