… received an email from Norm.

He was thanking me for responding to his emailed question yesterday by telling him not to register for my Beyond Email Newsletters webinar next week.

Norm wants help with newsletter content development; this webinar is about taking the content you already produce and using it in additional ways. So it’s not what he needs.

Which means that today, I didn’t make a sale.

That’s okay. Marketing (over the long term) isn’t about “closing” people. It’s about helping them.

Do enough of that and the sales always follow.