Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a holiday card at my office.


It was the only holiday card I got (in fact it was the only piece of mail I got). I read it, looked at the photos, wondered how old the kids were.

Three weeks ago, I was getting four or five holiday cards a day. These I opened quickly, sometimes barely looking at them before putting them out on the credenza.

Recipe for invisibility: Do exactly what everybody else is doing at exactly the same time.