Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received inquiries from three potential clients.

They were all regarding the copywriting work I do with my son, Evan.

One was from a long-time newsletter reader who needed a blog written.

One was from someone I hired last year who now needed a bunch of emails written for one of her clients.

One was from a friend who needs an e-book for his company.

So, why did they call us?

Was it because we are the best copywriters on Earth? No (although we are).

It’s because they know us. And when they had a need they hoped we could fill, we came to mind.

If you’re not keeping your relationships fresh, you’re missing out on the best, easiest, most enjoyable way to get the work you want.