… received a newsletter from a company.
The “subject” line read: COMPANY NAME’S July 2014 Newsletter.
I didn’t open it.
I knew who sent it (COMPANY NAME), but there was nothing in the subject line that compelled me to look further (sort of like if Steven Spielberg released a movie called “Movie July 2014”).
People are busy and easily distracted. Try and give them a reason to pay attention to you.