Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a nice email from a long ago contact.


It was in response to a birthday card I sent her last week.

I send birthday cards to anyone who wants one (send me your snail mail address and date and I’ll send you one too).

It’s such an easy way to stay connected. It costs practically nothing.

But people always appreciate them.

Relationship marketing doeesn’t have to be a big deal and it doesn’t have to be expensive.

All you need is an idea, a plan, and a willingness to keep at it.