Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a nice testimonial.

It was from someone who attended one of my live webinars a couple of weeks ago. She invited me to use her name and comments the next time I promote the event.

You know what I did with her email?

If you said, “You filed it in a folder called ‘testimonials,’ just in case there’s any question in the future about whether or not you have permission,” you are right!

(If you said, “You chopped it up and put in on your cereal,” you are in need of professional attention.)

If you use someone’s name or comments, first get permission. Second, keep a record of the conversation.