Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a snail mail letter from my friend Dianna.

“Holy 1997!,” I thought to myself. “This is great – real mail.”

I opened it immediately, while standing outside at the mailbox. It was an article with a handwritten note paperclipped to it – something she thought I’d be interested in.

Sometimes, the best way to stand out is to not do what all the “experts” are recommending*

*Other than me; you should definitely do whatever I say.

PS. To watch a free, one-hour webinar on how I use snail mail in marketing my business, click here.