Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received three emails.


All from colleagues who wanted to know if I had seen a recent article about the power of newsletters.

Why me and why this article?

Because I’m known for specializing in email newsletters (and for being distractingly good-looking, but that’s probably beside the point).

When you are known for a particular thing, the mere mention of it has people sending articles your way.

Oh … they also send clients, referrals, and invitations to speak and write.

You can stand out and be remembered by getting better, or you can narrow your focus.