… received three emails.
All from colleagues who wanted to know if I had seen a recent article about the power of newsletters.
Why me and why this article?
Because I’m known for specializing in email newsletters (and for being distractingly good-looking, but that’s probably beside the point).
When you are known for a particular thing, the mere mention of it has people sending articles your way.
Oh … they also send clients, referrals, and invitations to speak and write.
You can stand out and be remembered by getting better, or you can narrow your focus.