Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received three newsletters (at 10 am).

I have nothing against 10 am; it’s a very pleasant time of day. And the newsletters themselves were perfectly fine.

But sending a newsletter at the top – and, only slightly better, the bottom – of the hour, has two problems with it:

#1. Lots of people do the same thing.

These are crowded times.

You’ll have a much better chance of getting your newsletter read if you avoid the times when other people are sending theirs. Examples include 9:47; 10:15; 11:21 (I could go on).

#2. Meetings start at the top and bottom of the hour.

Which means that just as your newsletter arrives, I’m getting on a call or walking into a conference room. 

And when the meeting ends, I clear the backlog as much as possible of whatever came in while I was gone, including, possibly, your newsletter.

If, instead, you send your newsletter 10 – 15 minutes before the top or bottom of the hour, now you reach all those people who are sitting at their desks waiting for the next Zoom to begin, eager for something to read. 

Don’t make me list the possible times again.