Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received two LinkedIn invitations.

They arrived within minutes of each other.

Both came from people I had never heard of.


One referenced a person we know in common.

One wanted to connect and help with my “continued business success.”

So, which person do you think is trying to start a relationship, and which person do you think is going to contact me within the next few days and try to sell me something?

I’m all about growing your business.

But if you take the time to first build a relationship, you’ll find that the selling part works way better!