Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

received a wonderful email note.

It was from someone who just finished one of my classes.

I thanked her, and then did three things:

  1. I asked her permission to “use your name and an excerpt of what you wrote” as a testimonial (she said “yes”).
  1. I posted her comment on the page that promotes the class (scroll down to the yellow boxes).
  1. I filed her email and associated permission in my “testimonials” folder. (In 15 years I’ve never had a testimonial come back to bite me, but if you’re going to use somebody’s words and name, it’s a good idea to keep a record of the permission!).

Receiving praise for your work feels great (I never tire of it).

But using it effectively is what brings more clients.