Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

reconnected with an old friend.

A guy I went to high school with – I haven’t seen or talked to him since.

But in reading an article about college commencement speakers the other day, it turns out he was one of them this spring. (Yes, he’s gone further in life than I; thanks for pointing that out.)

So I sent him an email, mentioned an old friend we had in common, and said it was nice to see his name.

This morning, he emailed me back, said it was great to hear from me, and also mentioned a memory from “the old days.”

Is this good for business?

This particular connection? Impossible to say.

This practice in general? There is no more productive way to grow your business than rekindling old connections and maintaining current ones.

It costs nothing, feels good, and some of these connections, sooner or later, result in friends of friends getting in touch to hire you.