Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

referred one colleague to another.


Daphne emailed asking if I could recommend anyone to solve a specific problem that she was dealing with.

I immediately thought of two possibilities.

One of them (Jean) I hadn’t been in touch with for several months. But just yesterday, Jean and I happened to exchange emails.

My question for you: Do you think it’s coincidence that my interaction yesterday with Jean contributed to her popping into my head today (and the referral that followed)?

I hope you said “NO!”

Being capable is important. But none of that matters if you don’t pop into my brain when a word of mouth opportunity arises.

Stay in touch with the people you know.