Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

repeated myself.


I explained something to a prospective client using a string of sentences that I’ve said (at least) 100 times before to other people.

That’s the way it’s supposed to work.

When it comes to describing what you do, the idea is to keep fine-tuning it, until it’s the best possible presentation of that idea that you can manage.

If you don’t feel like a broken record, you’re not doing it right (I’ve probably said that to you before).