… reread the draft of a client newsletter.

… for about the 15th time.

I always do it, even though it’s rarely necessary.

I just have this thing where, when I write something important, I need to read it over and over again – out loud and from start to finish without interruption – until I can let it go.

I admit that it’s borderline obsessive. But it turns out to be a pretty handy compulsion when you are in the business of publishing email newsletters.

How about you? What are you naturally drawn to, skilled at, and/or obsessive about?

If you can match that to the work you do, you create a competitive advantage without even trying.

(I read this post no fewer than 10 times.)