… reread the newsletter I published last Friday.
It could have been sharper.
It could have been funnier.
I’m noticing all kinds of places where it could have been better had I waited a few more days.
Of course, that tends to be true about most things. More prep, more planning, more tweaking … just to make things a little bit better.
But … small company marketing is about showing up. Over and over and over again.
It’s not about perfection, it’s about participation.
(What have you been delaying?)