… reread the newsletter I published last Friday.

It could have been sharper.

It could have been funnier.

I’m noticing all kinds of places where it could have been better had I waited a few more days.

Of course, that tends to be true about most things. More prep, more planning, more tweaking … just to make things a little bit better.

But … small company marketing is about showing up. Over and over and over again.

It’s not about perfection, it’s about participation.  

(What have you been delaying?)