Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

resent a webinar invite.


The event is tomorrow and I already sent an email to my list last week telling people about it.

So, isn’t sending it again going to be “annoying?”

To some people, absolutely. But that’s the wrong side of the equation to pay attention to.

The right side is the people who thank me for the second email – they forgot, or missed the first message, or whatever. Fully half of the sign-ups to these webinars come after I send the second notification.

If you believe in the value of what you are offering, you’re doing a disservice to people by keeping quiet about it. (The people who send me daily alerts about vaccine appointment openings, for example, are not concerned with annoying me).

Your stuff is good. Spread the word!