… resent my newsletter.
I sent it to those who didn’t open it the first time I published, last Friday.
I do this for nearly all my clients’ newsletters too.
Typically, we see a 50% increase in opens (e.g., a newsletter with a 20% open rate adds another 10% on the second send).
Does it annoy some people? Maybe.
But many people appreciate the reminder. Which group do you care about more?