Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

resent my newsletter.


I sent it to those who didn’t open it the first time I published, last Friday.

I do this for nearly all my clients’ newsletters too.

Typically, we see a 50% increase in opens (e.g., a newsletter with a 20% open rate adds another 10% on the second send).

Does it annoy some people? Maybe.

But many people appreciate the reminder. Which group do you care about more?