Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

returned a call from a stranger.


It was from a company in San Diego, looking for help with the technical aspects of setting up a private email server.

I don’t do that kind of thing.

But… I was pretty sure I could point them in the right direction. So I called back.

Total time on the call? Five minutes.

There are two reasons this kind of thing is worth doing:

Reason #1. It’s nice. 

If someone stopped you on the street and asked for directions, you’d help. This is just the phone version of the same kind of thing.

Reason #2. It’s marketing.

Yes, the odds of this guy ever talking about me, referring me, or hiring me are slim.

But the odds of any relationship-building interaction leading to anything of tangible value are slim.

So just do as many as you can – to improve the odds.

It’s a nice thing to do, it’s very quick, and you never know where it might lead.