… am rewriting somebody’s bio.

He’s done a ton of things in twenty years as a solo professional. His current bio pretty much covers it all.

The thing is, if he wants the bio to help him get more clients (he does), he needs to be more focused.

Your bio isn’t about showcasing every notable thing you are or have done.

It’s about showcasing every notable thing you are or have done that makes the case for why you are the most qualified person on earth for something in particular.

It’s a marketing document, not an obituary.

And effective marketing is always about focus.