Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sat next to a client in a meeting.


It was a small, “CEO Roundtable,” in which she is a member and I was invited to speak.

At one point, she said very nice things about the work I do. And then, with a bit of a chuckle, described me as “quirky.”

I couldn’t have been happier – that pretty much sums up my brand aspiration.

Of course, some people hate quirky. That’s fine – they are not the people I want to work with.

If all you’re selling is expertise, you are easily replaced.

If you sprinkle it with something authentically you, there are bound to be fewer substitutes.