Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

saved $50 off my monthly Verizon bill.

My office phone and Internet bill was $178.50.

Seems like a lot, so I called and told them I needed to bring it down.

Five minutes later, the “retention specialist” knocked off $50. Per month. Permanently.

If you’re marketing-oriented (like me) you probably think mostly in terms of increasing clients and, therefore, revenue.

But expense savings can be equally valuable. Not only do they go right to your bottom line (you don’t pay tax on the savings like you do on the revenue), they often don’t require any work.

Call your vendors!